Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to AI in Public Communication
- Understanding where ChatGPT fits into external communications workflows.
- Exploring the capabilities and limitations of AI when crafting public-facing messages.
- Principles of responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements.
- Generating multiple versions of content for various platforms (web, print, social).
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Creating concise, platform-specific posts (X, LinkedIn, Facebook).
- Adjusting tone and voice to align with target audiences.
- Developing campaigns with strategic hashtags, calls to action, and timing cues.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure for citizen-facing content.
- Validating translated content for readability and accessibility.
Templates and Reusable Prompts
- Designing reusable content structures, such as FAQ responses and updates.
- Integrating tone and style guidance into prompts.
- Using examples to refine ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles in all outputs.
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers
- Outreach coordinators
- Public Relations (PR) teams
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.