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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT in external communication workflows.
  • The capabilities and limitations of AI when crafting public-facing messages.
  • Responsible and ethical communication practices using AI tools.

Drafting Public Notices and Announcements

  • Using ChatGPT prompts for policy updates, alerts, and formal statements.
  • Generating platform-specific versions (web, print, social media).
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Adjusting tone and voice to align with specific audiences.
  • Developing campaigns with hashtags, calls to action, and timing suggestions.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structure for citizen-facing content.
  • Verifying translated content for readability and accessibility.

Templates and Reusable Prompts

  • Creating reusable content structures for FAQ responses and updates.
  • Integrating tone and style guidance into prompts.
  • Using examples to guide ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs.
  • Prompting for specific tones: informative, empathetic, reassuring, and more.
  • Evaluating output against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • A solid grasp of public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • Public Relations teams.

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