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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT in external communication workflows.
- The capabilities and limitations of AI when crafting public-facing messages.
- Responsible and ethical communication practices using AI tools.
Drafting Public Notices and Announcements
- Using ChatGPT prompts for policy updates, alerts, and formal statements.
- Generating platform-specific versions (web, print, social media).
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with specific audiences.
- Developing campaigns with hashtags, calls to action, and timing suggestions.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure for citizen-facing content.
- Verifying translated content for readability and accessibility.
Templates and Reusable Prompts
- Creating reusable content structures for FAQ responses and updates.
- Integrating tone and style guidance into prompts.
- Using examples to guide ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all outputs.
- Prompting for specific tones: informative, empathetic, reassuring, and more.
- Evaluating output against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- A solid grasp of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public Relations teams.
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.