Marketing Training in Leon

This instructor-led, live training in Leon (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

This instructor-led, live training in Leon (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, create impactful content strategies, and boost brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies to their needs.
• Choose the most suitable social media platforms based on business objectives.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to improve social media tactics.
• Create paid ad campaigns and measure their effectiveness.
• Engage and moderate online communities efficiently.
• Manage social media crises and protect brand reputation.
• Apply ethical best practices and establish social media policies.

Sales Closing Techniques is an applied, results-focused workshop that equips participants with proven strategies and scripts to increase close rates and shorten sales cycles.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to improve their closing effectiveness and consistency.

At the conclusion of this workshop, participants will be able to:

• Apply a structured closing process that fits their selling environment and buyer persona.
• Use high-impact questions and trial closes to uncover and address objections early.
• Deliver persuasive proposals and negotiate terms with confidence.
• Implement follow-up and commitment strategies that convert prospects into customers.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and roleplays with real-world scenarios.
• Action planning for immediate implementation post-workshop.

Course Customization Options

• To request a customized workshop tailored to your products, sales cycle, or scripts, please contact us to arrange.

Advanced Sales Strategies for Leaders is a hands-on training program designed to equip sales leaders with the skills needed for cross-selling, upselling, consultative selling, and opportunity detection, using real-world examples relevant to their professional context.

This instructor-led, live training (available online or onsite) targets sales leaders and managers who want to boost sales performance, strengthen customer relationships, and implement effective selling strategies within their teams.

By the end of this training, participants will be able to:

• Apply cross-selling and upselling strategies effectively in their markets.
• Leverage consultative selling techniques to strengthen client trust and loyalty.
• Identify and act on new opportunities within existing and potential client accounts.
• Lead sales teams in adopting advanced, customer-focused sales approaches.

Format of the Course

• Interactive lecture and discussion.
• Role-playing and scenario-based exercises.
• Case studies and examples relevant to participants' industries.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Leon (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads efficiently, and optimize customer engagement via workflow automation.

By the conclusion of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Digital sales blends time-tested sales methods with contemporary digital channels to reach, engage, and retain customers more effectively. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and generate measurable business growth.

Delivered as instructor-led live training (available online or onsite), this program is designed for sales professionals at the beginner to intermediate level who aim to strengthen their digital selling and customer engagement capabilities to achieve superior results in online environments.

After completing this training, participants will be able to:

• Effectively utilize digital channels to attract and convert new customers.
• Conduct engaging and professional sales interactions online.
• Foster customer loyalty through consistent and tailored follow-ups.
• Leverage digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises involving digital tools and real-world scenarios.
• Practical simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization's specific products, services, and digital sales strategy.

This instructor-led, live training in Leon (online or onsite) is designed for beginner to intermediate marketing professionals who wish to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance

This instructor-led, live training in Leon (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

This instructor-led, live training in Leon (online or onsite) is designed for sales and marketing professionals seeking to learn various cross-selling and upselling strategies and techniques.

Upon completing this training, participants will be able to:

• Understand the core fundamentals of selling.
• Apply diverse techniques and strategies to meet sales targets.
• Build and enhance customer relationships.

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately influences how your target audience perceives your company and whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to assess and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyze how your brand is discussed on online channels outside your control, providing a deeper understanding of brand perception.

By the end of performing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and reinforce a brand's positioning in a specific market.
• Create a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and construct industry perceptual maps.
• Conduct an SEO audit.
• Master the updated SEO guidelines in the AI era.
• Gain valuable insights into how different customer segments perceive a business and its offerings.
• Implement online social listening.
• Leverage AI to streamline the process of conducting routine brand audits.

This program is ideal for professionals seeking to advance their skills in digital marketing strategies. The curriculum focuses on the fundamental principles needed to establish a strong presence across digital platforms. Participants will receive an overview of core digital marketing topics, including mobile and social media marketing, email campaigns, Pay-Per-Click (PPC), and Search Engine Optimization (SEO). The course concludes by highlighting the critical role of analytics and strategic planning, supported by practical examples.

This training is ideally designed for professionals focused on Digital Marketing and strategic planning.

The course covers the fundamental concepts necessary to achieve growth in China via digital channels. It introduces core digital marketing principles, ranging from mobile and social media marketing to Email marketing, PPC marketing, and SEO.

By the conclusion of the training, participants will comprehend the significance of analytics and effective strategy, supported by relevant examples.

In this 7-hour training session, participants explore the Google advertising ecosystem, including ad placement strategies and the advantages of various ad formats. The course is highly practical, with the majority of time spent within the Google Ads interface, allowing attendees to manually configure a campaign under the guidance of an experienced campaign manager. Beyond initial setup, participants will also learn key optimization techniques to achieve effective campaign results.

The training is led by an industry practitioner who actively manages advertising campaigns on Google. The final 30 minutes are dedicated to a Q&A session, giving participants the opportunity to receive personalized answers to their questions about Google Ads.

Target Audience:
This Google Ads Basic Course is designed for individuals with a foundational understanding of internet marketing who wish to expand their expertise in Google's largest advertising platform.

This instructor-led, live training in Leon (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that captures high-quality leads.
• Create a Google AdWords campaign to increase sales.
• Implement a bid strategy to profit on advertisement expenses.
• Improve existing marketing campaigns with Google AdWords.

Key takeaways from this training:

• Discover the full spectrum of opportunities within internet marketing
• Understand the nuances of advertising platforms and the critical roles of SEO and analytics
• Learn to craft a robust marketing strategy for both personal projects and your organization
• Gain insights into the specifics of strategy development and execution processes
• Master the dynamics of collaborating with other digital agencies

Skill Set

• Developing comprehensive strategies
• Evaluating strategy performance
• Selecting the most relevant platforms for your business focus
• Establishing effective collaboration processes with agencies and assessing their outcomes

Mindset

• Proactive management of marketing initiatives (whether through an internal team or external agency) and strategic digital planning
• Confidence in executed activities and a deep understanding of the rationale behind each step or test

This instructor-led live training in Leon (online or on-site) is designed for marketers who want to create video content and presentations using Camtasia and PowerPoint.

Upon completing this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Use assets within Camtasia, such as music and icons, to create interactive content.
• Save money by producing high-quality videos with Camtasia and PowerPoint.

This instructor-led live training, available online or onsite, is designed for entrepreneurs, marketing staff, and sales personnel who wish to leverage psychological principles to encourage consumer spending.

By the end of this training, participants will be able to apply pricing strategies and principles to design compelling offers that drive sales.

Target Audience

This program is tailored for all personnel seeking a broader perspective on their specific function within the organization; their distinct responsibilities; and their role in enhancing the overall value they bring to the company.

Course Structure

The training incorporates a blend of:

• Guided Discussions
• Slide Show Presentations
• Practical Exercises

By the conclusion of the workshop, participants will be capable of:

• Articulating the concept of a “brand” and identifying ways to influence it
• Grasping the methodology behind change strategies and understanding your company’s role within them
• Outlining the fundamental principles that drive business transformation
• Recognizing the critical significance of Customer and Stakeholder relationships for successful business operations
• Defining the financial components of a business as well as your department’s financial scope
• Identifying key negotiation elements to secure optimal outcomes for your segment of the business