Digital Marketing in China Training Course

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately influences how your target audience perceives your company and whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to assess and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyze how your brand is discussed on online channels outside your control, providing a deeper understanding of brand perception.

By the end of performing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and reinforce a brand's positioning in a specific market.
• Create a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and construct industry perceptual maps.
• Conduct an SEO audit.
• Master the updated SEO guidelines in the AI era.
• Gain valuable insights into how different customer segments perceive a business and its offerings.
• Implement online social listening.
• Leverage AI to streamline the process of conducting routine brand audits.

This instructor-led, live training in Mexico (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, create impactful content strategies, and boost brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies to their needs.
• Choose the most suitable social media platforms based on business objectives.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to improve social media tactics.
• Create paid ad campaigns and measure their effectiveness.
• Engage and moderate online communities efficiently.
• Manage social media crises and protect brand reputation.
• Apply ethical best practices and establish social media policies.

This program is ideal for professionals seeking to advance their skills in digital marketing strategies. The curriculum focuses on the fundamental principles needed to establish a strong presence across digital platforms. Participants will receive an overview of core digital marketing topics, including mobile and social media marketing, email campaigns, Pay-Per-Click (PPC), and Search Engine Optimization (SEO). The course concludes by highlighting the critical role of analytics and strategic planning, supported by practical examples.

This instructor-led, live training in Mexico (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales blends time-tested sales methods with contemporary digital channels to reach, engage, and retain customers more effectively. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and generate measurable business growth.

Delivered as instructor-led live training (available online or onsite), this program is designed for sales professionals at the beginner to intermediate level who aim to strengthen their digital selling and customer engagement capabilities to achieve superior results in online environments.

After completing this training, participants will be able to:

• Effectively utilize digital channels to attract and convert new customers.
• Conduct engaging and professional sales interactions online.
• Foster customer loyalty through consistent and tailored follow-ups.
• Leverage digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises involving digital tools and real-world scenarios.
• Practical simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization's specific products, services, and digital sales strategy.

In this 7-hour training session, participants explore the Google advertising ecosystem, including ad placement strategies and the advantages of various ad formats. The course is highly practical, with the majority of time spent within the Google Ads interface, allowing attendees to manually configure a campaign under the guidance of an experienced campaign manager. Beyond initial setup, participants will also learn key optimization techniques to achieve effective campaign results.

The training is led by an industry practitioner who actively manages advertising campaigns on Google. The final 30 minutes are dedicated to a Q&A session, giving participants the opportunity to receive personalized answers to their questions about Google Ads.

Target Audience:
This Google Ads Basic Course is designed for individuals with a foundational understanding of internet marketing who wish to expand their expertise in Google's largest advertising platform.

This instructor-led, live training in Mexico (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads efficiently, and optimize customer engagement via workflow automation.

By the conclusion of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key takeaways from this training:

• Discover the full spectrum of opportunities within internet marketing
• Understand the nuances of advertising platforms and the critical roles of SEO and analytics
• Learn to craft a robust marketing strategy for both personal projects and your organization
• Gain insights into the specifics of strategy development and execution processes
• Master the dynamics of collaborating with other digital agencies

Skill Set

• Developing comprehensive strategies
• Evaluating strategy performance
• Selecting the most relevant platforms for your business focus
• Establishing effective collaboration processes with agencies and assessing their outcomes

Mindset

• Proactive management of marketing initiatives (whether through an internal team or external agency) and strategic digital planning
• Confidence in executed activities and a deep understanding of the rationale behind each step or test

SCM (Supply Chain Management) refers to the coordination of activities involved in moving goods and materials from suppliers to consumers.

In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice.

By the end of this training, participants will be able to:

• Understand the dynamics of SCM in China vs SCM in other countries
• Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
• Implement an integrated end-to-end approach to SCM
• Negotiate on price with local suppliers
• Identify key global sourcers and other players in the China supply chain
• Conduct a detailed analysis of common business sourcing problems in China

Audience

• Sourcing Managers
• Persons involved in the SCM process

Format of the course

• Part lecture, part discussion, exercises and hands-on practice

This instructor-led, live training in Mexico (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.