Course Outline
Introduction to Customer Communication
- The importance of effective communication
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Applying emotional intelligence to customer relations
- Emotional intelligence principles for handling difficult clients
- Active listening and empathy
- Strategic phrasing to shift a difficult client's perspective
- Characteristics of modern customers
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Factors that contribute to difficult client behavior:
- Personal nature or personality traits
- The desire to secure additional benefits from the situation
- Misunderstanding of sales terms and conditions
- Previous poor customer service experiences
- Failure to meet product or service quality expectations
- Personal or financial losses due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts caused by deduction errors
- Conflicts resulting from unmet expectations
Handling Complaints and Claims
- Identifying the core issue
- Assigning responsibility for conflict management
- Techniques for managing objections (e.g., the "fog bank" technique)
- Case study: Managing a complaint regarding unsatisfactory service
Strategies for Conflict Resolution
- Steps for achieving effective resolution
- Active listening and proposing viable solutions
- Specific techniques for dealing with difficult clients (e.g., the "mirror" technique)
- Transforming objections into sales opportunities
- Other helpful strategies
Self-Care and Emotional Management
- The importance of self-care when dealing with complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- Purpose and significance of customer satisfaction surveys
- Designing effective survey questions
- Collecting and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles
- Prior experience in client-facing roles
- A strong interest in developing communication and conflict resolution skills
Target Audience
- Customer service representatives
- Sales and account management staff
- Supervisors and team leaders managing client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs