Course Outline
Introduction
• The root cause of product failure: building solutions for unaddressed needs
Customer Interviews
• Developing effective interview guides
• Formulating neutral questions to prevent bias
• Synthesizing collected feedback
Journey and Process Mapping
• Charting the end-to-end customer journey
• Identifying critical friction points
From Insights to Action
• Transforming insights into actionable hypotheses
• Prioritizing hypotheses as backlog items
Prototype Testing
• Cost-effective validation of ideas before construction
• Collaborating with UX teams on prototype development
Practice
• Conducting a simulated interview round and mapping a journey for a real scenario
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to anchor decisions in customer data
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.