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 Duration 7 hours

Course Outline

Introduction

• The root cause of product failure: building solutions for unaddressed needs

Customer Interviews

• Developing effective interview guides
• Formulating neutral questions to prevent bias
• Synthesizing collected feedback

Journey and Process Mapping

• Charting the end-to-end customer journey
• Identifying critical friction points

From Insights to Action

• Transforming insights into actionable hypotheses
• Prioritizing hypotheses as backlog items

Prototype Testing

• Cost-effective validation of ideas before construction
• Collaborating with UX teams on prototype development

Practice

• Conducting a simulated interview round and mapping a journey for a real scenario

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to anchor decisions in customer data

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