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Course Outline

Introduction

Understanding the Product Management Framework

Key Success Factors in Product Management

Identifying and Managing Stakeholder Expectations

Forecasting Sales and Revenues

Developing Financials for the Business Case

Engineering Product Value to Fit Market Price Points

Developing Pricing Strategies

Establishing Quality Criteria and Management

Understanding the Agile Delivery Triangle

Types of Project Lifecycles

Understanding Agile Processes and Planning Techniques

Using Burndown Charts for Delivery Control

Summary and Next Steps

Requirements

  • Foundational knowledge of product management concepts.
  • Familiarity with Agile methodologies.

Target Audience

  • Marketing executives
  • Brand managers
 21 Hours

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