Course Outline
- People Do Not Make Decisions In Vacuums
- The psychology of numbers
- How people evaluate prices in a series
- Using options to sell by comparison
- How to create options for maximum sales, part 1
- How to create options for maximum sales, part 2
- How to create options for maximum sales, part 3
- The effects of price endings in non-luxury markets
- Pricing for luxury goods
- How to increase perceived value in a bundle of goods
- Sale pricing
- Negotiation and bid principles
- Increasing perception of quality and value using price
- Other pricing strategies
Requirements
This requires no real prerequisites, other than a desire to improve sales and business outcomes with the proven business ideas and science developed by some of the world's biggest companies and leading behavioural thinkers -- including Nobel prize winners.
Testimonials (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.