AI in Digital Marketing Training Course

Advertising and Creativity represents a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led training, available both online and onsite, is designed for beginner to intermediate-level professionals looking to strengthen their ability to design impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be able to:

• Develop compelling brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends, including award-winning campaigns.
• Apply AI tools and workflows specifically tailored for advertising companies.
• Participate in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshops.
• Practical exercises utilizing AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

AI in Digital Marketing refers to the use of artificial intelligence technologies to boost sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals who want to leverage AI for prospecting, customizing proposals, analyzing data, and simulating pitches, with an emphasis on programmatic integrations such as DV360 and Place Exchange.

Upon completing this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to develop compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Numerous exercises and practice opportunities.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course explores practical applications of artificial intelligence to institutional marketing in private higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned to target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimize digital campaigns with segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks—from automating routine activities to generating predictive insights and visual dashboards.

This instructor-led live training (available online or onsite) is designed for beginner to intermediate commercial professionals seeking to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completing this training, participants will be able to:

• Explain core AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making within commercial teams.

Format of the Course

• Brief interactive lectures paired with live demonstrations.
• Guided hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange details.

ChatGPT is a conversational AI tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training, available online or on-site, is designed for professionals with little to no prior AI experience who want to enhance their efficiency by using ChatGPT for daily tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace responsibilities.
• Refine prompts to achieve more accurate and useful responses.
• Recognize ChatGPT's limitations and adhere to best practices for its use.

Course Format

• Interactive lectures and discussions.
• Numerous exercises and practical activities.
• Hands-on implementation within a live laboratory environment.

Customization Options

• To arrange customized training for this course, please get in touch with us.

This instructor-led, live training in Mexico (online or onsite) is designed for marketers who wish to utilize ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its functionality.
• Leverage ChatGPT to craft compelling marketing copy, blog posts, and social media content.
• Build a ChatGPT-driven chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in Mexico (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Mexico (online or onsite) is designed for intermediate to advanced marketing professionals who want to master the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-enabled models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and personalized marketing initiatives.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Mexico (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Mexico (online or onsite) is designed for intermediate-level marketing and sales professionals looking to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement using AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.