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 Duration 14 hours

Course Outline

Foundations of AI in Digital Marketing for OOH/DOOH

  • Overview of the OOH and DOOH advertising ecosystem
  • The current landscape of programmatic OOH
  • How AI enhances sales efficiency and operations

AI for Prospecting and Lead Qualification

  • Identifying key accounts through AI-generated insights
  • Implementing predictive lead scoring models
  • Connecting AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • Utilizing AI for creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Managing OOH campaign data collection and processing
  • Using AI tools for campaign performance reporting
  • Optimizing inventory utilization through forecasting

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback tools
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Automating proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Key data privacy considerations
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance guidelines

Conclusion and Next Steps

Requirements

  • Fundamental knowledge of digital marketing principles
  • Understanding of OOH and DOOH advertising processes
  • Background in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Programmatic advertising specialists
  • Media sales account managers

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