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Duration 14 hours
Course Outline
Foundations of AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- How AI enhances sales efficiency and operations
AI for Prospecting and Lead Qualification
- Identifying key accounts through AI-generated insights
- Implementing predictive lead scoring models
- Connecting AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Utilizing AI for creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Managing OOH campaign data collection and processing
- Using AI tools for campaign performance reporting
- Optimizing inventory utilization through forecasting
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Employing speech analysis and feedback tools
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Automating proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Key data privacy considerations
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance guidelines
Conclusion and Next Steps
Requirements
- Fundamental knowledge of digital marketing principles
- Understanding of OOH and DOOH advertising processes
- Background in sales or account management
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.