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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Building emotional connections with target audiences
- Analysis of successful narrative case studies
Module 2: Advertising Trends
- Overview of global and regional advertising trends
- Deconstruction of award-winning campaigns
- Extracting creative inspiration from industry leaders
Module 3: Artificial Intelligence in Advertising
- Introduction to AI tools for the creative industries
- Integrating AI into advertising workflows
- Demonstrations of AI applications in campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
- Translating artistic methods into viable advertising concepts
- Collaborative workshop: transitioning from art to campaign execution
Wrap-up and Next Steps
Requirements
- A foundational understanding of basic marketing concepts
- Prior experience in communication or creative projects
- Familiarity with the landscape of advertising campaigns
Target Audience
- Marketing and communication specialists
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.