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Course Outline

Module 1: Storytelling for Brands

  • Core principles of brand storytelling
  • Building emotional connections with target audiences
  • Analysis of successful narrative case studies

Module 2: Advertising Trends

  • Overview of global and regional advertising trends
  • Deconstruction of award-winning campaigns
  • Extracting creative inspiration from industry leaders

Module 3: Artificial Intelligence in Advertising

  • Introduction to AI tools for the creative industries
  • Integrating AI into advertising workflows
  • Demonstrations of AI applications in campaign design

Module 4: Creativity / Art Workshop

  • Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
  • Translating artistic methods into viable advertising concepts
  • Collaborative workshop: transitioning from art to campaign execution

Wrap-up and Next Steps

Requirements

  • A foundational understanding of basic marketing concepts
  • Prior experience in communication or creative projects
  • Familiarity with the landscape of advertising campaigns

Target Audience

  • Marketing and communication specialists
  • Creative directors and design teams
  • Brand managers
 10 Hours

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