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Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: A deep dive into Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Understanding the connection between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to identify patterns and problem definitions, recognizing why "finding the right problem" is more critical than the solution itself.
- Group Exercise: "Why" vs. "How" — Identifying a real-world complex problem to address throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Techniques to understand users’ pain points, needs, and motivations.
- Stakeholder Mapping: Identifying affected parties and determining how to engage them.
- The Persona: Creating archetypes representing the target audience.
- Defining the Problem: Writing effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group’s selected case study.
Ideation & Divergent Thinking
- Generating Ideas: Techniques to overcome creative blocks, including SCAMPER, brainstorming rules, and exploring the "Worst Possible Idea."
- Idea Selection: Methods for filtering and prioritizing ideas using tools like dot voting and the Impact/Effort Matrix.
- Agile Estimation: Introduction to basic techniques for estimating the viability of ideas.
- Group Exercise: A rapid ideation sprint to generate solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Principles of rapid prototyping using low-cost materials like paper, cardboard, storyboarding, and role-play.
- Testing: How to formulate a test plan and gather meaningful feedback.
- Iterative Approach: Embracing the "Build-Measure-Learn" cycle and viewing failure as a learning opportunity.
- Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize the solution.
- Workshop: Creating low-fidelity prototypes of the top solutions.
Testing, Evaluation & Refinement
- Running the Test: Techniques for presenting prototypes and asking the right questions.
- Feedback Loops: Distinguishing between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution deviates from the user’s core needs.
- Group Exercise: Peer testing of prototypes and refining solutions based on received feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily work and decision-making processes.
- Cultural Implementation: Overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Key takeaways, personal action plans, and closing the loop on the learning journey.
Requirements
Who Should Attend
- Professionals aiming to boost their creative problem-solving and innovation capabilities.
- Leaders eager to cultivate a culture of empathy and forward-thinking within their teams.
- Individuals interested in disruptive innovation, product design, or process improvement.
4 Hours
