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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Uncovering customer needs
- Analyzing the market and competitors
- Determining the market size tied to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritizing initiatives based on value and effort
- Mapping value and defining desired outcomes
2. Building the Product
- User-centered design (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Implementing early validation methods (MVP, experiments)
- Establishing key product metrics
- Hands-on Design Thinking workshop
- Prompt engineering for leaders (applying AI to products)
- Data-informed design processes
- Creating service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Delivering the Product to Customers
- Managing releases and the product roadmap
- Developing go-to-market strategies
- Handling onboarding and assessing post-launch user experience
- Collecting feedback in production environments
- Collaborating with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing strategies
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Driving data-informed iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing the product P&L
- Developing the business case
Wrap-up and Future Steps
Requirements
- A solid grasp of banking operations
- Practical experience in developing digital products
- Familiarity with foundational AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-driven product design
Testimonials (1)
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