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Duration 40 hours
Course Outline
1. Product Conceptualization
- Recognizing customer requirements
- Analyzing market dynamics and competitive landscapes
- Assessing market size relative to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, objectives, and strategic direction
- Applying value and effort-based prioritization frameworks
- Creating value maps and defining desired outcomes
2. Product Development
- Implementing user-centered design principles (UX/UI)
- Engaging in incremental and iterative development with cross-functional teams (Scrum)
- Managing product backlogs and crafting user stories
- Applying early validation methods such as MVPs and experiments
- Setting key performance indicators for the product
- Participating in a practical Design Thinking workshop
- Applying prompt engineering for leadership (leveraging AI in product contexts)
- Employing data-driven design approaches
- Developing service design blueprints (service mapping)
- Expert-led sessions on backlog management and prioritization
3. Product Delivery and Market Entry
- Overseeing release schedules and roadmap management
- Executing go-to-market strategies
- Handling onboarding processes and measuring post-launch user experience
- Collecting feedback during the production phase
- Collaborating with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization
- Tracking product metrics (including NPS, DAU, retention rates, etc.)
- Developing monetization and pricing strategies
- Conducting funnel analysis
- Assessing customer value indicators (LTV, CAC, ROI)
- Executing data-driven iterative improvements
- Managing the product lifecycle
- Ensuring product scalability and long-term sustainability
- Analyzing Product P&L statements
- Formulating business cases
Course Summary and Future Directions
Requirements
- A solid grasp of banking operational processes
- Practical experience in digital product development
- Basic knowledge of AI principles
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation initiatives
- Banking professionals engaged in AI-integrated product design
Testimonials (1)
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