In today's interconnected world, a brand's digital presence is crucial for a business's survival.
This instructor-led, live training is designed for marketing professionals at all levels who want to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.
The cumulative effect of various online touch points ultimately influences how your target audience perceives your company and whether they decide to engage with your business.
Conducting an online brand audit has become a standard practice for businesses to assess and strengthen their brand positioning within a specific market.
Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyze how your brand is discussed on online channels outside your control, providing a deeper understanding of brand perception.
By the end of performing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.
Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.
Upon completion of this training, participants will be able to:
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Assess a brand's online presence for strengths and weaknesses.
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Reveal a business's online reputation and image.
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Identify and reinforce a brand's positioning in a specific market.
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Create a results-oriented brand strategy and an integrated online marketing communication plan.
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Perform a competitive brand analysis and construct industry perceptual maps.
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Conduct an SEO audit.
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Master the updated SEO guidelines in the AI era.
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Gain valuable insights into how different customer segments perceive a business and its offerings.
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Implement online social listening.
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Leverage AI to streamline the process of conducting routine brand audits.
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