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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical session: Configuring the Vertex AI environment
Image Generation with Imagen
- Designing prompts for high-resolution imagery
- Considerations for style, consistency, and branding
- Practical session: Developing product visuals
Video Creation with Veo
- Text-to-video generation workflows
- Editing and refining generated video content
- Practical session: Creating concise marketing videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functionalities
- Applications in voice cloning and accessibility
- Practical session: Producing branded audio content
Music Generation with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media campaigns
- Practical session: Composing background scores
Combining Media Modalities
- Linking outputs across models (image, audio, and video)
- Developing multimodal workflows for narrative storytelling
- Practical session: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and maintaining brand safety
- Optimizing workflows for scalability and compliance
- Examination of enterprise adoption case studies
Conclusion and Next Steps
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Working knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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