Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Module 1. Introduction to Claude and Generative AI
Topics
- Foundations of Generative AI.
- What is Claude and how does it work?
- Capabilities, scope, and limitations.
- Benefits for executives and leaders.
- Use cases in the business environment.
- Best practices for getting started with AI.
Laboratory Session
- Platform exploration.
- Initial conversations with Claude.
- Initial setup of the work environment.
Module 2. Claude in Executive Work
Topics
- Workflow: from query to actionable result.
- Loading and analyzing documents (PDFs, Word, Excel, and images).
- Context management and conversation continuity.
- Organizing work to improve productivity.
- Strategies for obtaining more useful and consistent responses.
Laboratory Session
- Analysis of participant-provided documents.
- Organization of conversations and work scenarios.
Module 3. Prompt Engineering
Topics
- Principles for building effective prompts.
- Components of a prompt: context, objective, format, and constraints.
- Advanced techniques to improve results.
- Iterative refinement of responses.
- Creating reusable templates for executive tasks.
- Common errors and best practices.
Workshop
- Designing prompts for real business situations.
- Iterative optimization using participant cases.
Module 4. Executive Productivity with Claude
Topics
- Drafting executive emails.
- Creating reports and summaries.
- Executive summaries.
- Meeting minutes.
- Presentation development.
- Drafting commercial and technical proposals.
- Scheduling and timeline planning.
Laboratory Session
- Developing real documents using Claude.
- Comparing results with and without AI to evaluate productivity and quality.
Module 5. Information Analysis for Decision-Making
Topics
- Analyzing complex documents.
- Comparing alternatives and scenarios.
- Identifying risks and opportunities.
- Drafting structured recommendations.
- Organizing information to facilitate decision-making.
Practical Case
- Resolving a business case using Claude.
- Evaluating scenarios with analysis of advantages, risks, and recommendations.
Module 6. Process Optimization with Artificial Intelligence
Topics
- Automating administrative tasks.
- Ideation and brainstorming sessions.
- AI-assisted strategic planning.
- Market research and analysis.
- Documentation and process improvement.
- Project management support.
- Integration with Microsoft 365, Google Workspace, ERP, and CRM.
Measuring Impact
- Productivity metrics.
- Measuring time savings and quality improvements.
- Evaluating return on investment (ROI).
- Adoption and digital maturity indicators.
- Comparing results before and after AI implementation.
Workshop
- Identifying automation opportunities.
- Estimating impact and ROI for real cases.
Module 7. Security, Privacy, and Responsible AI Use
Topics
- Protecting sensitive information.
- Privacy and regulatory compliance.
- Risks associated with AI use.
- Validating and verifying responses.
- Ethical considerations.
- Corporate policies for responsible AI usage.
Exercise
- Evaluating scenarios related to security and compliance.
- Drafting basic guidelines for responsible AI use within the organization.
Module 8. Enterprise Use Cases
Topics
Practical cases of Claude application across different sectors:
- Manufacturing.
- Services.
- Finance.
- Healthcare.
- Retail.
- Technology.
Additionally, we will analyze:
- AI adoption trends by industry.
- Success stories.
- Best practices.
- Innovation opportunities through Artificial Intelligence.
Final Project
Each participant will develop a project applied to their work area using Claude to solve a real need.
The project will include:
- Problem or opportunity definition.
- Prompt strategy design.
- Solution development.
- Result validation.
- Expected benefits.
- Implementation plan.
- Tracking indicators.
- ROI estimation.
Requirements
- Active Claude account (the free version available on Claude is sufficient to take the course).
- Laptop or desktop computer with an updated browser (Chrome, Edge, Firefox, or Safari).
- Stable internet connection.
- Basic knowledge of productivity tools (email, word processor, and spreadsheets).
- No prior AI knowledge is required.
Target Audience
- Directors.
- Managers.
- Area leaders.
- Project managers.
- Executives interested in incorporating Artificial Intelligence into their work processes and decision-making.
14 Hours
