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Course Outline
Mastering Prompts with ChatGPT
- Introduction to ChatGPT and the basics of prompt engineering.
- Content generation strategies for emails, summaries, reports, and idea development.
- Automating routine tasks by crafting custom prompts in ChatGPT.
Integrating Google AI Ultra (Gemini) into Daily Operations
- Overview of Gemini’s role in Google Docs, Sheets, and Gmail.
- Leveraging real-time features for writing assistance, summarization, and data analysis.
- Enhancing collaborative processes within the Google ecosystem using AI support.
Visual Creation: AI Image and Video Generation
- Reviewing key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Designing and refining AI-created visuals for presentations and marketing campaigns.
- Producing video assets through text-to-video conversion tools.
Embracing AI within Microsoft 365 (Copilot)
- Exploring the capabilities of Microsoft Copilot in Word, Excel, and Outlook.
- Using AI to condense documents and draft professional communications.
- Data visualization and spreadsheet automation powered by Copilot.
Navigating Cybersecurity and Ethical AI Standards
- Identifying risks associated with data privacy and AI-generated outputs.
- Establishing best practices for responsible AI use in corporate settings.
- Addressing compliance requirements and strategies for risk reduction.
Practical AI Applications in Creative Processes
- Facilitating content brainstorming for communication teams with AI assistance.
- Accelerating design cycles and prototyping through AI-driven methods.
- Examining case studies involving video production and social media engagement.
Discovering Free and Accessible AI Utilities for Daily Tasks
- Reviewing AI platforms with free access options (e.g., Notion AI, Grammarly, DALL·E, Canva AI).
- Developing strategies for selecting the right tools for specific workplace demands.
- Engaging in hands-on testing and structured exploration of features.
Conclusion and Future Pathways
Requirements
- Foundational knowledge of standard office suites like Microsoft 365 and Google Workspace.
- Practical experience in digital communication or content production processes.
- Comfort with cloud-based platforms and web-based utilities.
Target Audience
- Professionals in communications and PR.
- Graphic designers and multimedia artists.
- Content creators and digital marketing specialists.
14 Hours
